Overview
Cohesive Team – We have one of the most experienced Team of professional agents in the area. All live in close proximity to our office and all know the area explicitly. ongoing training, all working together in the one office to sell your property. Our internal structure encourages all sales personal to work together and assist their colleagues’ in selling properties. This often results in a more expedient sale for our clients which maximises your price.
Brand – Ray White is Australasia’s number one real estate team; with over 1,000 offices in six different countries, 12 of those offices in the Inner West. Unlike Independent Agencies, the Ray White Inner West Offices pool their database resources and all work towards exposing Ray White Sellers to the widest possible marketplace. Currently, the combined databases of the Ray White Inner West Offices exceed 48,000. Ray White sells more property than any other real estate group and is the most searched real estate brand in Australasia.
Media/Advertising – We advertise on more websites and across a broader range of print media than any of our competitors. This secures us enormous media buying power with your advertising dollar going further as we pass on to you our fantastic corporate discounts and offers.
Auction Specialists – Ray White Balmain prides themselves as being successful Auction specialists (if you wish to choose the Auction method of sale) holding a regular calendar of Auctions every month. Our specialist choice of contract Auctioneers are considered the best in the country.
Reputation – Our reputation in the local area for outstanding professional service and results has bought us to where we are today. The agency started in 1967 and current owner and Principal Paul Cooper, has been with the agency since 1979. He is the longest serving Realtor in the area and is also considered among the most senior representatives of the Ray White Group. Just ask anyone that has dealt with Ray White Balmain.
Location - Ray White Balmain boasts the highest profile shop front location in Balmain’s main street. Directly alongside the iconic BP Service Station and high volume of pedestrian traffic, our office with 12 metre frontage is highly visible. Enticing more enquiry, our large multi media TV screens show property via revolving photography & video display 24 hours a day.
Technology – At Ray White Balmain, we remain at the cutting edge of real estate technology. (i.e. data base email alerts, 24hr multi-media display and exemplary database management systems). We have 6 kilometres of Cat6 cabling servicing some 30 computers and 5 servers.
Additional Services – Incorporating an in-house Loan Market home loan consultant, Insurance services, Property Investment Management and Holiday Management, professional floor plan diagrams, photography and graphic designer, Ray White Balmain is your “one-stop” real estate shop.
Internet & Database Marketing
Ray White is the most Googled Real Estate brand in Australasia.
And our internet marketing package is second to none.
At Ray White Balmain we take internet marketing very seriously, it can create or break the opportunity in receiving a maximum possible price.
We guarantee that all or properties will receive 8 weeks premium placement on the two biggest Real Estate portal sites domain.com & realestate.com.
Unlike our local competitor’s we are able to tap in on the power and strength of the largest Australasian real estate group by placing your property on raywhite.com
Database
It’s critical for you understand the different types of database used in the real estate arena. And why it’s important to talk to an agent that engages buyers using more than just one database local or independent database rather a multiple database to achieve maxim reach.
Although some agents may report to sell homes to their local databases instantly or within days as “off market sales” the question that often remains using this method is “has this property been exposed to the widest possible market and given the best opportunity of achieving its maximum possible price?”
For this reason we have chosen to not just rely on our own office database but instead engage a number of different database’s to ensure your property is exposed to the widest possible market place.
Property Alerts
This is a great tool to increase activity on your property at the beginning of any marketing campaign.
When you list with us a number of different eBrochure’s are sent to our extensive database’s.
Local buyers are targeted with an eBrochure using raywhitebalmain.com database
International buyers are targeted with an eBrochure using the database of domain.com, realestate.com and raywhite.com. However its worthy of mentioning domain has a much stronger dominance in Sydney based enquiry simply due to its Sydney morning herald Fairfax relationship. Where realestate.com has a stronger dominance for interstate and international enquiry
eMagazine (Inner West Living)
Every week the inner west offices produce an exclusive Ray White eMagazine which is sent out to our each contributing offices data bases respectively. The Inner West Living eMagazine is also included into Ray White eMagazine Collection produced every month and emailed to over 600,000 potential buyers across Australia and New Zealand
Print Media
Print Media gives you access to potential buyers all over Sydney. Whether it be the local paper working to attract the local buyers, or the Sydney Morning Herald which covers all of Sydney, each individual aspect of Print Media has a vital role in projecting your property out to the market place.
Signage
Signage is your 24 hour on-site advertisement. Attracting local buyers or visitors into the area, a signboard is an extremely important selling tool that works hard for your property morning, noon and night. Further, each board is custom fitted with weather resistant holders for the Eastern Suburbs ‘Living East’ Magazine. Constantly refilled throughout your campaign, a great distributor advertising your property through EVERY one of our signboards.
Premium Brochures
After a hard day hunting for the perfect property, your buyer is exhausted and has multiple property images swirling through their head.
We want them to remember only your property!
This is why we provide as a standard part of our marketing strategy the highest quality eye catching brochures available in the market.
They are a high gloss 4 page brochure, perfect for placing all of the less relevant brochures inside, and make your property look its stunning best.
Sydney Morning Herald
As Ray White is the largest advertising group we are often able to offer considerable discounts in newspaper advertising publications such as Sydney Morning Herald Saturday or mid week Domain.
In fact we are so confident if you find another local agent offering cheaper Sydney Morning Herald Saturday or mid week Domain prices we will beat it by 10% terms and condition apply please feel free to call as on 9555 7777.
Sale Methods
At Ray White Balmain we understand that there is a lot more to selling your home than simply placing a 'For Sale' sign in front of your property. We appreciate the magnitude of the decision you are making and take this responsibility very seriously.
Below you will see the three major marketing strategies we use in the sale of property i.e. sale by Exclusive Agency, Public Auction or Tender.
Sale by Public Auction
The sale of property by auction is widely recognised as the most effective and successful method of achieving a premium price for your property in the shortest possible time. This is achieved by the following;
· Your property will be marketed without a price thus opening it up to the entire market and eliminating the possibility of underselling
· A tailored marketing campaign will cast a comprehensive net to capture as many buyers as possible actively and passively on the market
· Ties in with any time-frame that suits your needs
· An Auction marketing program is an impressive demonstration of your commitment to sell, motivated purchasers like to know that they are dealing with a motivated vendor
· The unconditional contract of sale will be on your terms and conditions
· An auction date creates a sense of urgency yet still allows purchasers ample time to complete their own inquiries and arrange finance. On the actual day of the auction each potential purchaser can clearly see their competition, which builds a competitive, emotive environment, often resulting in a premium price
For Sale
Your property would be placed in our hands as exclusive agents for the agreed period of time. As your exclusive agent we are committed to actively marketing the property for sale in a manner agreed to by all parties.
Under this arrangement the property will be promoted to the market usually with a predetermined asking price. The terms of the final contract can be changed as a consequence of negotiations with the buyer.
Some consider this method suitable if they are not in a hurry to sell and are prepared to wait until the right buyer comes along.
· Placing a price on your home guarantees that the amount set will be the maximum price you will be likely to achieve. People often offer less, but rarely more
· This can lead to the temptation of clients over-pricing their property, which itself can have a negative effect upon the price achieved
· As a result of a lack of deadline, there is little urgency placed upon potential purchasers to buy your property
· Their own personal needs and the general market conditions are the only two things placing pressure on the buyers
Sale by Tender
The marketing concept for this strategy is similar to that of Auction except that both you and the purchaser can achieve a sale without the loss of confidentiality associated with a Public Auction.
The purchaser must complete a form of tender and submit this together with a preliminary deposit to the agent before the determined closing date. As the seller, you may accept, reject or further negotiate with whichever tender you wish.
The disadvantage is that a purchaser may impose conditions with their offer and these conditions could be subject to considerable negotiation prior to the sale being effected. As a consequence of those conditions, the sale may fail to proceed to becoming unconditional.
Another disadvantage is that the ‘heat’ of an Auction environment - which can lead to results beyond expectations - is lacking in this method
Each method however has its place and a discussion with one of our professional representatives will reveal the one that will most benefit your property and your personal needs.